CHAPTER I.
INTRODUCTION.
A. Background.
Skripsi Sastra: The Roles Of Public Relations In Pt. Angkasa Pura 1 Adisutjipto International Airport Of Yogyakarta Final Project Report
Nowadays, the competition in
company or institution becomes more
and more competitive.
This condition makes
the company or
institution to be
more creative and innovative to
survive. Besides, company or institution
should make good communication and information services. Communication and information become the
two things that
are very important
in each institution
or company.
Communication can
build a good
understanding between internal
and external institution.
Moreover, the information
can give more
knowledge about the institution to
public. Each institution
or company needs
to build a good
communication and
information because those
are basic factor
that can build public
perception. In making good communications and information an institution or company needs a division called Public
Relations.
Public Relations
officers have responsibility to
make sure that
the communication and
information in their
institution run well.
Public Relations officers
(PRO) should know
further about the
institution to make
good communication among
internal institutions. Then,
Public Relations officers
are demanded to always update the
information about the institution, for monitoring the institution. So, when Public Relations
officers know the current condition of the institution they can do some right ways to
respond this condition. All
of the activities
of Public Relations
have a purpose
to make a good
reputation of their institution. The
reputation can influence the public perception about the institution or company, when the
reputation is good the public will have good
perception about the institution or company. Good perception from publics is important to get loyal consumers. Loyal
consumer is needed by all companies, including companies
in the service
sector. When the
company has loyal consumers the
company will have
many advantages, so
the number of the
consumers always increases.
PT. Angkasa Pura 1 Adisutjipto
International Airport of Yogyakarta is one of the companies that work in the service sector. The service that is provided
by PT.
Angkasa Pura 1
Adisutjipto International Airport
of Yogyakarta is
divided into two things,
i.e. aeronautics and non aeronautics. Aeronautics includes all
the services about aviation and non
aeronautics includes all the activities in Airport excluding
aviation. The companies
that work in
service sector are
important to build good perception. So, PT. Angkasa Pura 1
Adisutjipto International Airport of
Yogyakarta needs to build a good perception from its publics (consumers and users) in order to get loyal consumers.
According to Cutlip (2005, 32)
Public Relations have four roles that
are expert prescriber, communication
facilitator, problem solving process facilitator, and communication technician. In each
institution or company the dominant role of Public Relations influence many factors
such as salary, experience, gender, etc.
Even though the dominant role in
each institution is different but the main goal of this role is same. The main goal of this role
is to create good perception from their public.
So, Public Relations
officer of PT.
Angkasa Pura 1
Adisutjipto International Airport
of Yogyakarta has responsible to create good image from its public.
The writer
had the job
training in PT.
Angkasa Pura 1
Adisutjipto International Airport
of Yogjakarta from 1th March 2014 until 1th April 2014 in shared
service and communication
division. Shared service
and communication division are known as humas in Indonesian
language. The final project is focus in the role
of Public Relations
in PT. Angkasa
Pura 1 Adisutjipto
International Airport of
Yogyakarta therefore the Final project report is entitled THE ROLES OF
PUBLIC RELATIONS IN
PT. ANGKASA PURA
1 ADISUTJIPTO INTERNATIONAL AIRPORT OF YOGYAKARTA.
B. Objective.
The objective of the final
project report is: To describe the roles
and activities of Public Relations in PT. Angkasa Pura 1 Adisutjipto International Airport of
Yogyakarta.
C. Benefits.
This final project is expected to
be beneficial for:.
1. PT. Angkasa Pura 1 Adisutjipto International
Airport Yogyakarta The final project can be used by the Public
Relations division of PT.
Angkasa Pura 1 Adisutjipto
International Airport Yogyakarta to find its strength and weakness, so they can do the
right way in order to improve the
quality of its services.
2. The readers The final project can give some
additional information to the readers about Public Relations and the role of Public Relations of PT. Angkasa Pura 1 Adisutjipto International Airport Yogjakarta.
3. Other writers The final project is expected
to become one of the references for other writers of final project report in conducting
observation about Public Relations.
Skripsi Sastra: The Roles Of Public Relations In Pt. Angkasa Pura 1 Adisutjipto International Airport Of Yogyakarta Final Project Report
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